What is customer engagement? How to use in English

The term "customer engagement" emerged in the late 1990s as a result of the changing nature of customer-business relationships. In traditional marketing, customer interactions were largely Transactional and one-way, with businesses focused on selling their products or services without much consideration for the long-term relationship with the customer. However, with the advent of the internet and digital technologies, customers became more empowered and digitally connected. They began to expect more personalized and value-added experiences from businesses. This led to a shift towards Relational Marketing, which focused on building long-term, meaningful relationships with customers by providing them with engaging and meaningful interactions. The concept of customer engagement combines various aspects of marketing, including communication, service, and experience. It involves creating a two-way dialogue or interaction between the customer and the business, fostering empathy and understanding, and delivering real value to the customer over time. The goal is to create a loyal customer base that continues doing business with the company and even recommends it to others. In short, customer engagement has become an indispensable part of modern marketing, as it helps to build trust, increase customer satisfaction, and drive long-term growth for businesses.