Definition of the word mailer

The term "mailer" traces its origin back to the 16th century when the English postal system was established. The word "mail" in this context refers to the letters or packages that were transported by postal services. During this time, individuals or businesses who sent a high volume of mail were designated as "mailers." Initially, the term "mailer" had a negative connotation as it was associated with those who abused the postal system by sending excessive or unnecessary mail. However, as the importance of direct mail marketing grew in the late 19th and early 20th centuries, the term "mailer" became more commonly used to refer to companies or organizations that specialized in sending promotional mailings to advertise products or services. Over time, the definition of a "mailer" has broadened to encompass anyone who sends mail, whether for commercial or personal purposes. Today, the term "mailer" is commonly used to describe individuals and businesses that use direct mail, email, or other mailing services to communicate with their target audience.