Definition of the word window dressing

The phrase "window dressing" refers to the ways retailers display merchandise in their store windows or inside the store to attract customers' attention and entice them to make a purchase. This term originated in the 1920s and 1930s when the visual display of products in windows became increasingly important for retailers to stand out and compete with other nearby shops. The term "dressing" implies adding decorative and attractive elements to an otherwise plain or ordinary display, just as one might dress for a special occasion to look appealing. In retail, window dressing is considered a form of advertising and sales promotion that aims to create a visually appealing and memorable presentation of a product or brand, which can help increase foot traffic and sales.