Definition of the word angle for

The phrase "angle for" is commonly used in marketing and advertising to describe the strategy of positioning a product or service in a favorable light. However, the origin of this term goes back to the world of journalism and writing. In journalism, an angle refers to the perspective or point of view from which a story is told. Reporters and writers select an angle based on the purpose of the story and the audience's interests. For example, a news article about a crime could have an "investigative angle," a "human interest angle," or a "courtroom angle." The expression "angle for" in this context means to prepare or present something in a particular angle or perspective with the intention of enhancing its value or appeal. In marketing, this translates to creating a unique selling proposition or highlighting the product's benefits to make it more attractive to potential buyers. By "angling for" a product, businesses aim to put it in the best possible light and increase its visibility and demand. Overall, "angeling for" is a strategic and persuasive communication technique that has evolved from its journalistic origins to become an essential tool in the world of marketing and sales.