Definition of the word attitudinal

The term "attitudinal" refers to an individual's personal beliefs, values, and emotions that shape their behavior and actions towards a particular situation or object. The word "attitudinal" is derived from the Latin prefix "ad" meaning "to" and the word "tudus" meaning "to look at" or "attitude." In the 1960s, researchers in the field of psychology introduced the concept of "attitudinal marketing" to describe the importance of understanding and catering to consumers' values and beliefs to sell products and services. This approach was a departure from previous marketing strategies that focused solely on product attributes and features. The use of the term "attitudinal" in marketing and advertisement is relatively recent, and it reflects the growing recognition of the significant role that personal attitudes and beliefs play in shaping consumer behavior. Today, "attitudinal marketing" has evolved into a more comprehensive approach, known as "total marketing," which considers all aspects of a brand, including its products, services, values, and culture, to create a cohesive and compelling brand identity. In summary, the word "attitudinal" reflects the recognition that a person's attitudes, beliefs, and values shape their behavior, and as such, marketing strategies must take these factors into account to be effective.