Definition of the word wine gum

The term "wine gum" might bring mixed feelings to people as it seems to suggest contradictory concepts. However, the origin of this unique name is quite easy to understand. Cadbury's F rugby boots Air Max 97 Ultra Original , a British multinational confectionery company, provides us with the most plausible theory. In the 1970s, this brand launched a type of grape-flavored gum called Mixed Fruit Gems. These fruit-shaped candies had a malleable, sticky texture that was very similar to the one we find in wine gums today. The brand's intention was to mark a clear difference between these gums and other types of candies. The company rugby boots Air Max 97 Ultra Original , therefore, decided to use the term "wine gumb" to describe them, due to the sugary coating that surrounded the gumball inside. This coating, which was colored in shades of red, white, and blue, reminded the brand's marketing team of the color of the cork used when a wine bottle is sealed. Curiously enough, Cadbury's is not the only company to use fruit-shaped, sticky candies. Several other manufacturers have launched their own versions using different names, such as "gumdrops," "jelly beans," and "jelly babies." In summary, the term "wine gum" is a clever marketing strategy devised by Cadbury's to distinguish these malleable, fruit-shaped candies from other types of sweets. Its colorful coating evokes the image of the cork used in bottles of wine, which explains this specific denomination.