Definition of the word bubblegum

The word "bubblegum" is a modern term that originated in the late 1950s. It is believed to have been coined by a marketer named Tom Kelly, who was working for the Fleer Chewing Gum Company in Philadelphia. Back then, bubblegum was a new product that was still in development. Kelly came up with the name "bubblegum" as a way to describe the unique characteristic of the gum - it could be blown into bubbles. The name "bubblegum" was not an immediate success, and the Fleer Chewing Gum Company initially struggled to sell the product. However, things changed in 1961 when the pop music duo The Chordettes released a song called "Bubble Gum" that referenced the gum by name. This helped to popularize the term, and bubblegum soon became a household name. Bubblegum's popularity exploded in the 1960s and 1970s, thanks in part to the marketing efforts of companies like Topps and Wrigley's. These companies targeted children with bright-colored packaging and VIP cards that promised the chance to win prizes. Bubblegum quickly became a popular item for kids, and it remains a beloved treat to this day. In conclusion, the origin of the word "bubblegum" can be traced back to the late 1950s, when a marketer named Tom Kelly coined the term to describe the ability of a new product to be blown into bubbles. The name caught on thanks to a popular song, and bubblegum soon became a household name. Today, it is a beloved treat that continues to bring joy to people of all ages.