Definition of the word half price

The term "half price" originated in the context of commerce and trade during the Middle Ages. At that time, merchants would sell goods at a fixed price, which could be either unit price or a weight-based price. If a customer wanted to buy a larger quantity, it could be sold at a discount to incentivize them to make a larger purchase. The discount would be calculated as a percentage of the original price, and the term "half price" came to mean a discount of 50%. This practice became standard in many European markets during the 15th century. As trade and commerce became increasingly regulated and standardized, merchants found it convenient to offer standard discounts to customers. Some historians believe that the term "half price" gained popularity as the percentage for the discount was most commonly set at 50%, making it an easily understood and memorable marketing slogan. Today, "half price" is a widely used term in the retail industry that indicates a discount of 50% off the original price of a product or service. It is a common selling point that is used to attract customers and to make products more affordable during sales or promotional events. While the discount percentage may vary depending on the market and the product, "half price" remains a familiar and well-understood term that continues to be used in businesses around the world.